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ASUS Zenfone 9: Grab Life with One Hand
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ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest model in the world-renowned Zenfone series. Leveraging on its small size, the Zenfone 9 is introduced with the idea: ''Compact Size, Big Possibilities''. The Zenfone series has always been popular among ''techies'' and ''gamers''. However, the tech giant wanted to extend its appeal and widen its consumer base attracting new consumers who look for phones that match their lifestyle instead of purchasing only performance-orientated ones. GREY Hong Kong developed the concept of “Grab Life with One Hand” with the film and teaser trailers, shot by global production powerhouse Sweetshop’s Matthys Boshoff. It shows Zenfone 9 through different scenarios where you would usually require two hands. The use of bright colour palettes and everyday life occasions reinforce the lifestyle element of the Zenfone 9 while keeping its technological prowess through CPU breakdowns and gimbal stabiliser animations.
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