NAPA Autocare Center: Signs

Limbo Films’ latest campaign, “Signs” features two new spots produced for Fahlgren Advertising’s client NAPA AutoCare Center. Both spots deliver strong messages using creative mediums that literally “speak” to the imperatives of responsible auto care maintenance, and remind viewers not to put-off today that which could make for more serious problems down the proverbial road.
The idea is to convey that this could be anywhere in America. Nolton was able to get permission to design and erect actual billboards, thus creating the shadows, movement and texture he felt to be critical to the authenticity of each commercial.