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Bloom Grocery Stores: Cake-Girlfriend
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Each of the dozen 15-second spots features the same set up: a man or woman pushes a shopping cart through the market (without somehow seeming to walk) while describing some peculiar life calamity.
One woman laments that “what happened in Vegas, didn’t stay in Vegas,” another woman confesses that her father told her she is not his favorite, although she is an only child. In each case a Bloom employee appears with an excessively cheery response offering one of the store’s unique benefits, which include hand-made artisan bread, 20 minute upfront parking, lower, easier to reach shelves, 130 varieties of coffee, and custom cakes, as the solution to the shopper’s woes.
Production/Post: FilmCore, New York. Rick Lemoine, director; Kristian Kachikis, director of photography; Holly Vega, executive producer; Scott Craig, line producer; Tiffany Burchard, editor; Andrew Linsk, executive producer (post); Susan Romweber, producer (post). Related |
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