Crowe LLP: Embrace Volatility

Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world’s leader in “Movement Marketing,” in its first project for the firm. Through the “Embrace Volatility” platform, Crowe invites its clients and communities to join them in embracing volatility rather than be at the mercy of it. The campaign “flips” volatility – turning challenges into opportunities. Crowe advisory, tax, audit and consulting professionals help business leaders navigate this environment of continual change. The things that often seem like challenges - the unknown, the uncharted, the controversial - can be a catalyst for a positive transformation. The brand campaign, which officially launches in market on August 15, headlined by an initial spot, entitled “Flipping Volatility,” features television, cross-device digital video and social media that will be hyper targeted to key decision makers, influencers at Fortune 1000 companies and C-suite audiences. It will also include national print, podcasts and prominent out-of-home placements.