Tourism Tasmania: Come Down for Air

In partnership with Clemenger BBDO Sydney and creative technology agency Orchard, Tourism Tasmania has launched its new immersive and personalised digital experience, Discover Tasmania, which enables users to explore Tasmania and helps travellers shape a trip best suited to their preferences. The new website was designed to showcase Tasmania at its best, creating a seamless, functional, digital experience which brings Tourism Tasmania's brand platform 'Come Down for Air' to life. The website reveals all Tasmania has to offer, and was created with travellers’ needs at the core of every decision. During this journey of discovery, travellers can add points of interest to their personalised itinerary using the Trip Planner, which can be shared with friends for group collaboration. In addition, users can uncover more of the state by broadening the user’s interests and highlighting activities and destinations based on their declared interests, time available, pace, budget, or passion.