Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: August 24th 2022
Web Film

Detroit Youth Choir: Sweet Child O'Mine

Embed Video
Top 6: August 24th 2022
According to research by the New England Journal of Medicine, an average of 12 children a day die from gun violence in America. Finding solutions to make our schools and our communities safer from gun violence can’t just be down to the families impacted by these tragedies, it is down to all of us. This is the hope behind a new version of 'Sweet Child O’ Mine' released today by the Detroit Youth Choir. As kids everywhere return to school, the Detroit Youth Choir released their own take on the song made famous by Guns N’ Roses to call for continued progress in the wake of recent tragedies in Uvalde, Oxford, Highland Park, and Buffalo. Over 50 Choir members aged between 8-18 years old, under the leadership of Artistic Director Anthony T. White contributed to this new arrangement of ‘Sweet Child O’ Mine’ which was created by Grammy Award winning producer Gerard Smerek from Yessian Music, and creative agency Imagination, the team behind the Detroit Youth Choir’s 2020 anthem: 'Glory'. The group of young singers from the Motor City gained national attention when they won the Golden Buzzer and reached second place on NBC’s ‘America’s Got Talent’ in 2019, as well as with their rendition of ‘Glory’ in 2020 calling for racial equality in the wake of the murder of George Floyd. The song choice was inspired by the story of Layla Salazar, age 11, who was one of the nineteen children and two teachers tragically killed at Robb Elementary in Ulvade, Texas. Each morning as her Dad Vinnie Salazar drove Layla to school in his truck, they would sing-along together to ‘Sweet Child O’ Mine,’ by Guns N’ Roses. The song, Layla’s father wrote on Facebook, was the only thing bringing him peace right now. Layla’s father Vinnie gave permission for her image to be used in the video that accompanies the recording and has shared his appreciation to the choir for their efforts. The Detroit Youth Choir and creative team behind this work will also use the song to draw attention to the incredible work by Sandy Hook Promise whose mission is to end school shootings and create a culture change that prevents violence and other harmful acts that hurt children. Through their proven, evidence informed ‘Know the Signs’ programs and by supporting sensible, bipartisan school and gun safety legislation, Sandy Hook Promise teaches young people and adults to recognise, intervene, and get help for individuals who may be socially isolated and/or at risk of hurting themselves or others. The Detroit Youth Choir’s version of ‘Sweet Child O’ Mine’ is set to be made available on all major streaming platforms, with the video available on YouTube, Twitter, Instagram and TikTok.
Credits Other credits

Yessian

Musical Arrangement, Production, Recording and Mixing: Yessian Music

Partner/Chief Creative Officer: Brian Yessian

Song Producer/EP/Mixer/Recordist/Engineer: Gerard Smerek

Music Arrangement & Adaptation/Track Production and all programming & playing: Mark Chu

Additional Choir Vocal Arranging: IndigoYaj

Pro Tools Recording Engineer: Mike Baluha

Vocal Editing Engineer: Jeff Dittenber

Pro Tools Assistant Engineer/Production Assistant: Katie Vantine

Concept, Creative and Lead Agency: IMAGINATION

Managing Director & Executive Producer: Alistair Wilson

Chief Financial Officer: Rob Bullen

Head of Production: Joe Caruso

Graphic Design Intern: Eve Gebowski

Film and Editorial Director: Nick Sullivan

Film Editor: Destiny Bruderick

Research support: Nicole O'Hara

Research support: Tiffany Leen

FILM PRODUCTION

Camera Operator: Jeff Tabb

Assistant Camera Operator: Kyle Adcock

Assistant Camera Operator: Rick Saliga

Production Design: Angie Hartley

Poster Artist: Archie Wilson

Set Dresser: Delaney Cavanaugh

Gaffer: Kirk Yoshonis

Grip: Cooper Arent

Production Assistant & BTS Photography: Brandon Parker

Production Assistant: Josh Cousineau

Production Assistant: Ny’Ea Reynolds

Set Photography: Rohan Makhecha and DetroitPhoto

DETROIT YOUTH CHOIR STAFF

Artistic Director: Anthony White

Musical Director (DYC productions): Donnell Mosley

Logistics coordinator: Brandee Pruitt

Choir instructor: Darrius Washington

Assistant. Director: Ryan Bowie

Head Choreographer: Ashia Lee

Choreographer: Diamond Carswell

Choreographer: Carmelita Flemister

Choreographer: Shalayla Williams

Program Director: Daniel Valentine

Director of Operations: Stephen Shepherd

Choir Manager: LaVell Nero

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news