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Top 6: May 21st 2008
Outdoor

Israel Yellow Pages: When Billboards Come Alive

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Top 6: May 21st 2008
The objective was to turn Yellow Pages' Internet site (d.co.il) to the web's number 1 solution for finding businesses. Shalmor Avnon Amichay/Y&R Tel Aviv adopted a unique media strategy and turned the whole city into a live demonstration of search categories, creatively bringing them to life.
Credits Other credits

Account Director – Adam Avnon

Account Manager – Keren Hershkovitz

Strategic Director – Noam Manella

Planner – Hilla Tamir

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