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Metro: Our lobster won’t leave you stone cold


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Metro grocers hung lobster bibs on iconic Quebec statues to show how even they can’t wait for the local lobster season to get cracking.
Other credits

Client: Metro

Agency: Cossette

Executive Creative Director: Anne-Claude Chénier

Creative Director: Geneviève Duquette

Associate Creative Director: Philippe Brassard

Art Director: Marc-Antoine Vallée

Copywriter: Raphaël Côté, Steven Morie, Olivier Fortin

Director, Business Lead: Olivier Charbonneau

Account Executives: Rosalie St-Cyr, Élyane Jourdenais-Lemaire

Photographers: Philippe Richelet, Béatrice Ouimet

Producer: Julie Beaudoin

Bibs Creators: Anthony Simoneau, John Bigsby

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