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Galeries Lafayette: What I Dream About
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Today Galeries Lafayette launch "A Quoi je Reve'' for French luxury department store, Galeries Lafayette. Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. With a nod to the magic and sparkle of films Moulin Rouge, Miracle on 34th street and A Night at the Museum, "À Quoi je Rêve” demonstrates that there is something for everyone and honours the unique individuality of its shoppers…the muses, the rebels, les enfants terribles, the dreamers, those who take life more seriously, even those 50-year-olds who haven’t grown up yet – it’s everyone’s favourite department store!
DDB President Jean-Luc Bravi |
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