This :90 PSA created by O&M Amsterdam, uses footage of warplanes bombing Burma with flowers as a dramatic call-to-action, inviting viewers to visit a new Burma Arts Board website,… read more noneofusarefree.org, where they can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts. "This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma," said John Jackson, Director of Social Responsibility, MTV Networks International. "We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort."
read less...
