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Dunlop Sure: Dunlop PotholeFM
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Joe Public Durban and Dunlop Tyres recently launched a campaign that South Africans can truly resonate with - Pothole FM. The campaign was inspired by a very real issue in our country regarding road safety and the fact that with Dunlop Sure, drivers can rest assured that despite dangerous road conditions and potholes everywhere, Dunlop has you covered. The campaign required a lot of planning, especially behind the scenes planning - from having to present the concept to the Dunlop CEO at the airport, then scouring KwaZulu-Natal for a pothole big enough to film an ad in, to having to knock on the mayor of Howick's front door for filming permissions and lastly to finding a comedian that didn’t mind getting rubble in his shoes – this was an ‘only in Mzansi’ production through and through.
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