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The Mayor of London and Greater London Authority have today launched ‘Love London’ a new campaign which aims to encourage Londoners to re-connect and spend time with the city … read morefollowing the devastating impact of COVID-19 on London's retail, cultural, hospitality and leisure industries. The multi-channel campaign is the latest chapter of the Mayor’s Let’s Do London initiative. ‘Love London’ was conceived by in-culture communications agency Weber Shandwick and will see emotional, poetic love letters to London come to life across cinema, VOD, radio, the Tube network, roads, OOH, social, print and partnerships until 31st October. A takeover of Piccadilly Lights kick started the campaign to promote some of the best parts of life in the capital. The centrepiece hero film is an impassioned ode to the capital, portraying a single day in London from many different perspectives, opening with a runner at dawn and ending with a group reveling into the early hours. The series of authentic vignettes celebrating the diverse and unique moments, events and emotions that underpin Londoners love for their city are peppered with documentary style snippets which provide a gentle reminder that it’s Londoners who make London the city it is.
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Credits
Other credits
Agency
CEO: Helen Bennett
Production
Creative Operations: Amy Garrett
Strategy Director: Tamsin Northridge
Business Director: Josie Whittle
Design Lead: Jo Cartlidge
Designer: Tom Shaw
Photography: Allan Myles @thefoxandsquirrel.com
Analytics: Melinda Gemesi, Shahzan Uddin, Akos Sparer
Client: Greater London Authority
Senior Campaign Lead – Marketing: Charisma Ghorpade, Senior Campaign Lead
Marketing Executive: Saj Hayward
Head of Strategic Communications and Marketing Campaigns: Jessica Holland
Senior Marketing Manager: Melissa Darby
Senior Advisor to the Mayor – Marketing: Puja Parmar
Mayoral Director, Communications: Sarah Brown,
Press and Marketing Intern: Mayowa Oriowo
Senior Press Officer: Richard Wood
Press Officer: Valery Lawrence
Senior Partnerships and Engagement Officer: David Woodall
Digital Communications Officer: Jamie Pallas
Digital Content Manager: Ruth Morris
Let’s Do London Programme Lead: Mike Clewley
Programme Manager: Pat Muotto
Media Agency: Wave Maker
Planning Manager: Lily Worrall
Client Lead: Alison Ratcliffe
Planning Director: Lewis Tickner
Managing Partner: Gavin Laisby
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