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The Mayor of London / Greater London Authority: Love London
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The Mayor of London and Greater London Authority have today launched ‘Love London’ a new campaign which aims to encourage Londoners to re-connect and spend time with the city following the devastating impact of COVID-19 on London's retail, cultural, hospitality and leisure industries. The multi-channel campaign is the latest chapter of the Mayor’s Let’s Do London initiative. ‘Love London’ was conceived by in-culture communications agency Weber Shandwick and will see emotional, poetic love letters to London come to life across cinema, VOD, radio, the Tube network, roads, OOH, social, print and partnerships until 31st October. A takeover of Piccadilly Lights kick started the campaign to promote some of the best parts of life in the capital. The centrepiece hero film is an impassioned ode to the capital, portraying a single day in London from many different perspectives, opening with a runner at dawn and ending with a group reveling into the early hours. The series of authentic vignettes celebrating the diverse and unique moments, events and emotions that underpin Londoners love for their city are peppered with documentary style snippets which provide a gentle reminder that it’s Londoners who make London the city it is.
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