WhatsApp: Your Privacy, More Protected.

WhatsApp today launched its UK campaign film as the next phase of a global brand campaign focused on message privacy, and WhatsApp’s multiple layers of protection for users. The film follows the roll-out of three new privacy-focused features announced earlier this month - leaving groups silently, controlling who can see when you're online, and screenshot blocking for ‘view once’ messages. These new updates join WhatsApp’s growing list of privacy features that users can take advantage of including end-to-end encryption, block and report, two-step verification, end-to-end encrypted backups, disappearing messages, and more. Created in collaboration with BBDO San Francisco and brought to life by director trio Pantera, the film personifies the feeling of being protected when having a truly private conversation when messaging and focuses on educating users on WhatsApp’s built-in layers of privacy protections. The film highlights how features like end-to-end encryption, two-step verification and hidden online presence enable a brother and sister to express themselves freely despite being surrounded by crowds in a cafe, or in a usually bustling city.