Head & Shoulders: I Don’t

Tango Production were recently asked to service a campaign directed by Tony Barry with Creators Inc. In the film, we follow a handsome man in a variety of familiar movie sequences with his contemporaries suspecting he has dandruff to which he replies consistently ‘I don’t’. The campaign was created by Saatchi & Saatchi with P&G | Head & Shoulders. All the locations were filmed in Warsaw over a course of two days with the city transformed into a New York street (Brokla Street), a bank robbery scene (inside Palace of Science and Culture) and a musical spectacle (Marszałka Rydza-Śmigłego park). ​​