All In For Learning: Every School Day is a Big Day Brand

To showcase how every single day at school is a big day, and to raise awareness that right now, almost half the children across the country are not attending regularly.- Every School Day is a Big Day. Our akonga (students), kaiako (teachers), parents, and principals became directors and TV stars to help launch a nationwide school attendance campaign. Filming and submitting their own mobile footage, all on the same school day, showed how important every moment in a school day is.
Agency: Stanley St