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Luxury Stores at Amazon Fall ‘22: Luxury, With a Smile
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In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon releases their fall brand “Luxury, With a Smile”. Luxury Stores at Amazon is leading luxury fashion's shift from an elite and exclusive club to an accessible and convenient resource for discovery, self expression and innovation - now with a smile. The full campaign, comprising 42 still photos and 14 films, was produced by the renowned directors and photographers Cass Bird and Andrew B Myers. With joyful on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured creatives. The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders — including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson — as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.
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