 |
Shooting Stars – a not for profit organisation inspiring a sense of pride, belonging and a vision of a positive future for Aboriginal girls and women – has unveiled an inspiring new … read morecampaign via 303 MullenLowe Perth. It was co-created in its entirety with program participants, their mentors and a host of local Aboriginal artists, designers and music producers. The campaign also involved individuals, teams and agencies from throughout the WA industry, and aims to build broad community awareness about the robust, evidence-based program of inclusion and education undertaken by the Shooting Stars program.
Comprising press, out of home, free-to-air TV, catch-up TV, cinema, radio, digital audio and online executions, it will be seen across WA thanks to Seven West Media, SBS, JCDecaux, Nova, Val Morgan. Creative agency 303 MullenLowe and media agency Initiative were connected with Shooting Stars via social purpose organisation, UnLtd, which brings together media, marketing and creative industry and charities working with at-risk children and young people.
303 MullenLowe Executive Creative Director Richard Berney said while a range of industry experts and countless top-tier production partners in the industry were involved in coordinating the campaign, it was ultimately the girls involved in Shooting Stars that drove its creative direction: “Shooting Stars empowers Aboriginal girls and women, so we worked together to develop a framework and then got out of the way and watched them make an amazing music track for their own campaign. They wrote, recorded, and sang their new song - and then some amazing WA creative mentors supported them to take their ideas to the next level. And when the girls heard it back… it was deadly! They were so proud, and so are we - this was a case of the process of creation being just as important as the campaign itself,” he said.
read less...Initiative (Media):
Ben McAuliffe – Investment Partnerships Manager
Lauren Corner – Communications Design Manager
Brianna Wells – Head of Partnerships
Karen Bowler – Direct Client Manger
Molly Trumble – Communications Design Associate Director
Steve Hare – Head of Client Services
Production Partners:
Jilalga Murray – Artist
Luna Laure – Director
Dave Le May – Director of Photography
Sandbox – Video Postproduction
Denzil Heeger - Editor
Hannah Schultz – Animation Designer
Drew Brockway – Animation Designer
Mauro Palmeri – Photographer
Claudia Brazier – Photography Assistant
Makeup Artist – Nadia Duca
Kaye Guthrie – Stylist
Panda Candy – Music Production and Composition Studio
Ian Berney – Music
Glenn Sarangapany – Music
Darren Reutens – Music
Flewnt (Josh Eggington) – Music
Tani Walker – Music
Andrew Beck – Music
Brad Habib – Music
Soundbyte – Recording Studio
Cue Sound – Sound Studio
Shaun Sandosham – Sound Engineer
UnLtd:
Jade Harley – Director of Partnerships
Kate Holland – Account Director
Tia Brazier – General Manager WA
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
