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Hollyoaks: Ste
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Channel 4 today reveals a bold new campaign for Hollyoaks, which sees key characters candidly talking to camera and forging an unexpected connection with viewers as Mercedes, Ste and Felix show their lives aren’t so far from our own after all. The three 40-second films are modern portraits of people dealing with the sort of everyday issues that audiences can relate to – only in true soap style they end with grand explosions and impromptu food fights, ultimately celebrating the quirks of much-loved characters as they divulge their inner thoughts.The films form part of a wider ‘Know The Feeling’ campaign which came to life from audience research and character archetype work, identifying viewers enjoyment of seeing familiar storylines on screen. It marks the start of a new marketing strategy for Hollyoaks focusing on a longer-term character focused campaign, whilst working hand in hand with monthly single-minded storyline bursts. Created by Channel 4’s award-winning in-house creative agency 4creative and directed by Neil Gorringe, the films will run across the Channel 4 network and All 4, with shorter edits appearing across YouTube, Facebook, Instagram, TikTok and Snap. Off screen, digital out-of-home posters featuring portraits shot by Tom Sloane will continue the frank conversations, with characters posing questions to passers-by to get them thinking about their own lives.
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