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JENNIE-O Turkey: The Queen of Protein - Yard Games
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In the world of meats, one protein reigns supreme: turkey. It’s both lean and versatile. Now JENNIE-O Turkey, the category leader, takes their rightful seat at the throne, with the launch of their new brand campaign ‘The Queen of Protein.’ In the launch campaign, JENNIE-O Turkey fuels the ‘Queendom of Protein,’ a fictional land built entirely around turkey and ruled deliciously by the turkey-loving monarch, The Queen of Protein. In :30, :15 and :06 videos, we get a glimpse into the happenings in the Queendom, like culinary rituals and lawn parties, all with the Queen of Protein as our host and narrator. Featuring touches of the brand’s distinctive awning logo – now appearing as an unfurling regal flag – the campaign brings some very modern sensibilities to a royal court, exemplified in one spot based around a guillotine used to perfectly slice turkey pizza. All spots put the tasty dishes you can make with JENNIE-O Turkey front and centre, having fun with recipes like ‘badminton meatballs’ and ‘croquet taquitos.’
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