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FRYN: The New Shape of Craft


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Tomboy, of Greenpoint Pictures, directs a visually stunning short film for San Francisco design company FRYN, ‘The New Shape of Craft.’ In exploring the space and innovative system of furniture manufacturing at Fyrn, ‘The New Shape of Craft’ observes the subtle yet profound rhythms of process and production. By evocatively capturing what is often unseen, the film asks its audience to more intimately reflect on how things are made. The film helps launch FRYN’s new visual identity ‘The New Shape of Craft,’ "classic principles of woodworking meet modern manufacturing techniques, redefining how furniture is made and owned."
Credits Other credits

Editor: Ben Schwaeber @ Greenpoint Pictures

Colorist: Kristopher Smale @ The Mill

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