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Four Seasons Hotels and Resorts today unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand’s unique and energetic perspective on the … read moredefinition of luxury. Developed by Publicis Groupe’s NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people. The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand’s creative re-launch. The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year. Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each “based on a true stay,” featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.
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Founding Partner: Andy Bird
SVP: Lori Korchek
EVP, Head of Production: Ryan Chong
EVP, Director of Strategy : Ben Zumsteg
VP, Strategy Director: Jessie Chen
VP, Strategy Director: Myrlene LaRoche
EVP, Managing Director : Megan Bundy
SVP, Group Account Director: Alex Mailman
SVP, Group Account Director: Angela Brown
Group Account Director: Danielle Shedlevsky
Account Supervisor: Nikita Chandiramani
Publicis Canada
CEO: Duncan Bruce
Group Creative Director: Victor Yves
Associate Creative Director: Tyler Schell
SVP, Chief Content Office & Head of Video Production: Nuno Bamberg
VP, Broadcast Production: Pam Portsmouth
Producer: Haley Piett
Hawkeye Canada
SVP, Managing Director: Catherine Parsons
SVP, Executive Creative Director: Scott Pinkney
Creative Director: Dean Maruna
Strategy Director: Alison Olson
Senior Strategist: Julian Timpano
Group Account Director: Charlotte DiLecce
Production
LINE PRODUCER: Julian Lamaitre, US / Tim Kerrison, Europe
EDITORIAL CO.: Final Cut, NY
VISUAL EFFECTS CO.: Significant Others
EDITOR: Jim Helton
EFFECTS EDITOR: Dirk Green
COLOURIST: Shawn King / Honest Labor, NY
ENGINEER: Catherine Sangiovanni / Harbor, NY
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