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Top 6: September 7th 2022
Press
Steinlager: Win or lose
Top 6: September 7th 2022
After three successive losses – a first in almost 25 years, fans’ belief in their beloved All Blacks had been tested. As the team’s long-standing sponsor, Steinlager wanted to remind fans that support should never be fleeting. They created a print ad that detailed every win and loss in the team’s history, helping to give some wider perspective to the latest bump in the road. And letting the team know that Steinlager will always have their back, win or lose.
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