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Bang & Olufsen: A New Vision for Sound
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Creative studio FutureDeluxe is behind a cinematic film marking the launch of a revolutionary new product from Danish luxury audio brand Bang & Olufsen. Beosound Theatre is a technological and aesthetic masterwork that completely changes the soundbar game – an audio visual experience years in the making, and made for years to come. Inspired by the original concept line coined by Bang & Olufsen, ‘A New Vision for Sound’, the film explores the emotional connection between person and product. Opening on a photorealistic human eye, we journey through it to a flowing fabric world that teases some of Beosound Theatre’s features and finishes. A stirring electro-string soundtrack builds anticipation, before the fabric sweeps away to reveal the full product – which itself incorporates beautiful fabrics, created by another renowned Danish brand, Kvadrat. The photorealistic eye that features in the film was animated, textured and rendered in-house by FutureDeluxe. To get the complex fabric simulations they envisioned, the FutureDeluxe team had to devise some state-of-the-art tech capabilities of their own, and at speed, with limited production time in the schedule.
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