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Denny: Grand, Dad
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Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign 'Grand, Dad' reminds us that, sometimes, the most comfort is derived from comforting others - particularly when they need it the most. In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story. The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that's been upended by the arrival of the first grandchild. By using strong and emotional storytelling, the campaign aims to tell a powerfully genuine yarn about the Irish family, and to help us all rediscover the joy and comfort of life's simple pleasures. The campaign launched on 3rd September with a 60-second TVC, followed by cutdowns and OOH which will be live later in September.
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