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Heart / Amazon: Alexa, Play Heart
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Heart, the UK's biggest commercial radio brand, and Amazon have teamed up for the first time for an ad campaign that spans TV, audio, outdoor and social. Launching today, the campaign kicks off with a 30-second TV film that sees Heart Breakfast presenters Amanda Holden and Jamie Theakston waking up the nation, quite literally, and keeping listeners company throughout the day, whenever they say ''Alexa, play Heart''. The feel-good ad, accompanied by Lizzo’s hit song, About Damn Time, aims to remind the nation that Heart and Alexa are always on hand to provide whatever listeners needs - be that energy first thing, motivation during a workout, or simply great music to soundtrack their day at work.
Agency: adam&eveDDB, London
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