 |
Tv
MADE: Never Ordinary
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
MADE is launching a new long-term brand platform 'Never Ordinary' across its key European markets. Created in partnership with Wonderhood Studios, the launch campaign is an exploration of the home being a hub for creativity and originality. By taking the brand in a new direction, the campaign showcases MADE's unparalleled authority in exceptional and unexpected design. MADE hit the market in 2010 and has since been the leading digitally native lifestyle brand in home. Disrupting the industry with high quality, exclusive designs underpinned by a responsible production model, MADE enables customers to realise the vision of their homes. The major brand refresh is all about making statements, obsessing over detail, and being daring in design. MADE is excited by innovation and committed to constantly pushing boundaries in design and challenging convention in all it does. ‘Never Ordinary’ will work as a guiding internal philosophy from showrooms to customer services and product packaging. The first instalment, in a campaign created by Wonderhood Studios, launches with a film in which an unexpecting guest, Daniel, arrives in his date’s home for the first time. Upon following instructions to the bathroom upstairs, Daniel finds himself in a long corridor with a series of pristine doors. As he opens each door, the room comes alive with the personality of the furniture inside; bedazzled by flying sofas and beguiled by an underwater world. The film was directed by Fabrice Le Nezet and will run digitally across MADE’s key European markets: the UK, France, Germany, and the Netherlands. Supporting the digital campaign is a series of stills shot by Joe Jackson, which mirrors the three rooms featured in the film. It is Wonderhood Studios’ first piece of work for the brand since winning a competitive pitch earlier this year.
Agency |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
