Intuit Mailchimp: Jelly Rollers

Intuit Mailchimp, the email marketing and automation platform, launched its new creative brand campaign, “Guess Less, Sell More,” which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to “take the guesswork” out of their marketing strategy. Mailchimp’s in-house creative agency, Wink Creative (Wink for short), dreamed up the concept and partnered with global production company SMUGGLER and director Björn Rühmann to shoot the campaign. To bring the avant garde visual elements to life, Wink and Bjorn chose to shoot in Prague because of the city’s incredible art direction and set building talent, both of which were an integral part of the shoot and are evident in the work.