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Prada: Prada Paradoxe
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Prada announces the worldwide launch of Prada Paradoxe, the new women's fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film. The campaign, created by McCann, Paris, celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself. Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe.
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