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LiveLighter: Muffin
Cancer Council WA have used the 10 year anniversary of LiveLighter, a healthy lifestyle program delivered in partnership with WA Health, to launch a ground-breaking new public education campaign via Gatecrasher that aims to encourage and motivate West Australians to reduce their consumption of junk food, including sugary drinks and sweet snacks. The Reverse campaign will run State-wide across all major media platforms, including TV, radio and digital.
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