TV ad: Independent cinema sponsorship: Jungle Book

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Volkswagen’s “See Film Differently” campaign continues the idea of shedding light on cinema classics for a second year. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films. Volkswagen’s support of independent cinema has been pushed further this year, with the idents not being set in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes – the wardrobe lady, the stunt man, the canteen chef. Says co creative director Noah Regan: "We looked at Volkswagen as a brand. They make intelligent cars, cars that have been designed by intelligent people. People who look at problems differently. Independent cinemas allow you to see films in a different environment to your normal multiplex. So, See Films Differently was born."