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Adulting sucks and at some point, we all have to do it. From seemingly never ending work days to the increased importance of watching what you eat, being an adult in 2022 comes with a million responsibilities. While Heinz can't help solve all of the woes of being an adult, Heinz No Sugar Added Ketchup (NSA) can make one part easier: cutting back on sugar. It combines the great taste of Heinz with sweetness from plants, helping consumers enjoy the ketchup they love while cutting down on the sugar they don't.
Agency: Wieden + Kennedy, New York
As consumers continue to navigate adulthood, Heinz has created a brand new TVC in support of Heinz NSA Ketchup which is set to launch on TV this Sunday, September 12th. The new animated spot harkens back to classic movies that many fans grew up with, using iconic tropes that taught us what adulthood would be like, contrasted with how adult life actually turned out.
Credits
Other credits
Agency
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
POST PRODUCERS: Ashley Mehall, Renee Haarl
MANAGEMENT SUPERVISOR: Carina Polini
ACCOUNT SUPERVISOR: Miriam Charry
ASSISTANT ACCOUNT EXECUTIVE: Emily Rivera
PROJECT MANAGER: Danielle Hillman
DIRECTOR OF BUSINESS AFFAIRS: Anna Beth Nagel
BUSINESS AFFAIRS: Andrea Fagan
TRAFFIC: Sonia Bisono
Mix
MIX COMPANY: WALKER
MANAGING DIRECTOR: Sara Matarazzo
SENIOR EP: Stephanie Pigott
SENIOR PRODUCER: Danielle Soury
SOUND DESIGNER: Chris Nungary
MUSIC
ENGLISH SOLO SINGER: Jill Lamoureux
ENGLISH GROUP SINGERS: Adam Podd, Candace Helfand, Danielle Soury
SPANISH SOLO SINGER: Noel Calcaterra
SPANISH GROUP SINGERS: Carolina Ayala, Francisco Ruiz, Susana Ballesteros
Translation
TRANSLATION COMPANY: INTERECHO
ACCOUNT EXECUTIVE: Nida Kanjanawijit
EXECUTIVE: Brennan Wise
Animation
ANIMATION HOUSE: TITMOUSE
EXECUTIVE PRODUCERS: Chris Prynoski, Shannon Prynoski, Ben Kalina
PRODUCTION MANAGER: Jacquelyn Araujo
CREATIVE DIRECTORS: Alexei Bochenek, Simón Wilches-Castro
DIRECTOR: David Vandervoort
ART DIRECTOR: Antonio Canobbio
LINE PRODUCER: Brendan O’Connor
STORYBOARD ARTIST: Adam Ford
CHARACTER DESIGNERS: Alessandro Toccacelli, Brittany Wehling
BACKGROUND DESIGNERS: Mira Prajapati, Krstina Mastilovic, Aimee Hawley
BACKGROUND PAINTERS: Kaitlyn Chen, Karlen Tam
ANIMATORS: Richard Plata, Rapeepat Jewanarom, Tugrul Tiryaki, Mireia Lopez Ivern, Yutong Zhang, Maelene Naftzger, Slaven Reese, Simone Cirillo
ASSISTANT ANIMATORS: Carl Aspuria, Michael Nahem, Carlos Sanchez, Sara Valerie Verallo,Jefferson Melo, Mila Queiroz, Cameron McManus, Breayanne Levesque-Davey, Holly Jay Quaiatto, Liz Sudric, Shinyeong Park
EFFECTS ANIMATORS: Van David Tismo, Nicole Storck
COMPOSITORS: Amanda LaMarco, Aaron Smith
ANIMATIC EDITOR: Marco Vera
EDITOR: Pete Leininger
Key Visual Production
KEY VISUAL PRODUCTION / ADULTING GIF SHOOT:
PHOTOGRAPHER: Kristin Gladney
PHOTO ASSISTANT: Lance Charles
DIGITECH: Mike Grenacki
PROP STYLIST: Julia Rose
PROP STYLIST ASSISTANT: Ryann Snook
FOOD STYLIST: Jamie Kimm
FOOD STYLIST ASSISTANT: Anna Edqwist
RETOUCHING: 150PROOF & CO.
