Pilsener-ABINVEB: Beaten Labels

CONTEXT:
Some people become aggressive after having too many beers.
This can happen at bars, work, home or even public roads.

IDEA
To promote responsible drinking culture, we created a special edition of Pilsener Labels.
The logos were altered, beaten and mistreated to send a warning message against violence and help to change this reality, of which we are often the cause.
Print ads Were placed a contact number for people to report cases or ask help.