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Hendrick's Gin: Cucumber Chronicles, Part 1: The Crusade


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Hendrick's continues its thirst-quenching global summer campaign, Refreshing Encounters, by revealing to the world its expedition to uncover the world's rarest, most unique cucumbers - a crusade which has taken the brand on a curious journey of discovery. So absurd, it had to be documented. Enlisting the help of multi award-winning film production studio, Compulsory, the exceptionally talented emerging film director, Harry Deadman and photographer, Blackksocks (Amir Hossain), turned their creative storytelling into a bold, refreshing and vividly rich twist on the peculiar curiosity and undeniable cucumber obsession that the Hendrick's brand has. Hendrick’s has embarked on an unusual mission to forage for the world’s most peculiar cucumber seeds. Gathering a small handful of these precious varietals, Hendrick’s Master Distiller, Ms Lesley Gracie, has cultivated her crop at the Hendrick’s Gin Palace, lying within the tiny seaside village of Girvan in Ayrshire, south-west Scotland. Armed with an unwavering hope and a passionate spirit, Ms Lesley Gracie sat back and waited to find out whether these wondrous cucumbers would grow.
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