MG Motor Europe: Settle For More

MG Motor Europe, affiliate of parent company Shanghai Automobile Industry Corporation (SAIC Motor), is launching today its first fully-electric hatchback car, the MG4 Electric. A pan-European campaign, created by SuperHeroes, will showcase the no compromise electric car with the tagline: “MG4 Settle For More”. The new campaign highlights the intelligent, dynamic and spacious car and aims to establish the MG4 Electric as the smart choice in the EV category. To communicate this, the campaign assets embrace a youthful urban visual style with neon hues and tap into kinetic typography. The visuals for this campaign are designed to stand out and disrupt, much like the MG4 Electric itself. Released in over 10 markets in Europe, it features a wide range of digital and TV materials as well as OOH and retail assets. This is the first creative output of the Agency’s collaboration with MG, following their appointment to the pan-European account in March 2022. In conjunction with the launch, SuperHeroes also conceptualised and produced the digital premiere of the MG4 Electric, ‘The Drive EVolution’.