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The result of a long-lasting collaboration with Ubisoft’s teams, DDB Paris revisits more than 2000 years of history to celebrate the iconic franchise’s anniversary. Since the first … read morechapter in 2007, Assassin’s Creed has become a blockbuster franchise who sold over 200 million games. Its symbols and lore have become part of our collective psyche. The anniversary was a unique opportunity to celebrate the spirit of the franchise, pushing it a bit further to the status of pop culture essential. And to federate everyone, from the hardcore gamer to the one who only heard about a guy with a hood. More than a celebration, the new film is part of a 360 strategy to support the brand’s vision and its long-term objectives. The brand spot is built around the two fundamentals that define the series: an immersion into rich and accurate historical worlds; and the feeling of complete freedom it gives the player. Assassin’s Creed belongs to the category of open worlds. Games that are not straight lines, but allow everyone to wander, wonder and lose oneself. Games that make you ask yourself: what is behind this hill, this forest, this door? For AC players, history is a place to play with, to explore. It gives them a sense of freedom like few other games can. DDB Paris’ film certainly is a tribute to the game’s greatest moments, characters, and worlds, full of references and Easter eggs. But not in a compilation kind of way.
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Credits
Other credits
Client
Client Supervisors: Adam Novickas, Leslie Capillon, Etienne Allonier, Roxane Domalain, Florence Baccard, Louis Barraud
Ubi Music/Music Supervisors: Bénédicte Ouimet, Simon Landry
Ubi Music/ Music Business Director: Wladimir Pandolfo
Agency
Account Supervisors: Vincent Léorat, Mathieu Bliguet, Arnaud Texereau
Head of Strategic Planning: Sébastien Genty
Strategic planner: Cédric Ledoux
Head of Production: Fabien Donnay
Post Producer: Toby Ridgway
Sound design: Cédric Boit, Clément Reynaud, Alexandre Vicart
PR Director: Anne-Marie Gibert
Production
Production Manager: Martha McGuirk
DOP agent: Lux artists
Post production supervision: Clémentine Tatin
Post production supervision: Shea Coleman
Production Designer: Juris Žukovskis
Wardrobe Stylist: Liene Dobraja
1st AD: Gundars Jakobsons
Stunt crew: Renaud Favero @ Campus Univers Cascades
Armourer: Zane Sietniece
Executive Production: Nafta Films
Producer: Ilya Medovyy
Line producer: Deniss Bardašov
Post Production Studios: Platige & UPP
Platige
Hanna Drewek: Producer
Krystyna Bisaga: Producer
Paweł Orzechowski: Post supervisor
VFX Supervisor: Bartosz Maciej
UPP
Producer: Štěpán Kříž
Producer: Jiří Linhart
Project coordinator: Jan Staněk
Editing: TRIM
Editor: Elise Butt
Grading: NUMBER 8
Producer: Charlie Morris
Colourist: Alex Gregory
Colourist assistant: Adam Mears
Matte Painting
Matte painter: Tsvetelin Krastev
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