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Everyone has stinky laundry - but did you know that laundry odors can be caused by bacteria? Lysol Scientists did: that’s why they created Lysol Laundry Sanitizer. Lysol is getting … read moreto consumers through their nostrils with their latest campaign, ''The World's Stinkiest Sock,'' created with the team at McCann New York, Momentum Worldwide and Access. Lysol's R&D scientists partnered with fragrance experts to hand-select some of the worst-smelling acids, creating dozens of different, gag-inducing, stinky combinations to mimic foot odor - mixing, sniffing, remixing, and re-sniffing until they perfected a synthetic formula with next-level stink. The company is introducing the campaign to the world by putting it to the test with an on-the-ground activation to those who know Sox better than anyone: the people of Boston, Massachusetts. SNL alum Rachel Dratch will also be in attendance, helping to spread the word - because if Lysol Laundry Sanitizer can handle the World’s Stinkiest Sock, it can handle your stinky laundry too. On September 14th at Fenway Park, people will have the opportunity to test their nostril fortitude by sniffing The World’s Stinkiest Sock, followed by a sock rinsed with Lysol Laundry Sanitizer. The campaign will also be live on digital platforms until October 31st.
read less...Larry Platt - EVP
Danny Rodriguez - EVP
Chioma Aduba – EVP Head of Business Leadership
Elyssa Friedman –VP Account Director
Suzanne Lau – Group Account Director
Mathew Guerra – Account Supervisor
Ariana Revelas – Assistant Account Executive
Allie Burton – Account Executive
Sarah Watson – EVP Global Strategy Director
Justin BallHeim – SVP Group Strategy Director
Janet Neale – Junior Producer
Momentum
Megan Cross, VP Group Creative Director
Nicole Miller, VP Group Design Director, XD
Laura Jensen, Design Director, XD
Madison Schumacher, Associate Design Director, XD
Noah Pollock, Associate Creative Director
Mike Frey, Director, Experiential Production
Erin McGivney, VP Group Director
Kirby Johnson, Director, Business Leadership
Shannon MacLean, Asst Assoc, Business Leadership
Production
Kim Anderson – Line Producer
Reckitt
Gary Osifchin, CMO and GM Hygiene
Benoit Veryser, Marketing Director
Whitney Braddock, Senior Brand Manager
Amy Rosenthal, Branad Manager
Access
Anna Boisvert – SVP, Group Director
Matt Schwartz, VP, Group Manager
Cecilia Cunningham - Account Director
Mary Burke - Account Supervisor
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