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CityCenterDC: Celebrating You, 1
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Forget NYC Fashion Week: DC just hit the style spotlight with Design Army’s NEW CityCenterDC campaign—redefining luxury like you’ve never seen and repositioning our nation’s capital as the creative/fashion-forward city it actually is. AND in the MOST fun, whimsical way ever! The wildly witty spot for the city’s BIGGEST shopping and dining district celebrates self-expression to the ultimate with a crazy, quirky train journey full of eclectic characters (foodies, funsters, fashionistas) of every age and style sense. All on the fast track to a place where creativity is applauded. Backdropped by DC’s majestic landmarks, the meticulously art directed, anything-but- typical campaign explodes with eye-popping color and the unexpected—from 1940s jazz music with a twist of Hip Hop to over-the-top forks, show horses, and more. Even the custom typography has personality all its own. Seriously, it’s the best show of how style is truly ageless. What’s more luxurious than that? Design Army oversaw every aspect of production creating the most fierce and colorful world with original concepts, art direction, styling, set design and props.
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