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Papa John's: Planet Chorizo
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Papa Johns is at it again. Last year the brand went viral when they decided to swap usual-suspect mozzarella on their pizzas for the nation's favourite cheddar. And now, they're giving pepperoni a run for its money with meaty counterpart chorizo, a stratospheric taste thrill that is the antidote to bland living. To celebrate this limited-time-offering, Papa Johns are launching you to 'Planet Chorizo' - a glamazon world of fashion, flavour and of course, chorizo. The spot, created by Atomic London with production house Sticker Studios, takes stylistic inspiration from popular shows Euphoria and Sex Education, tapping in to the current Gen-Z obsession with space-age fashion and make-up and combining it with the out-of-this-world flavour of chorizo. Directed by Dan French, the film opens on a hero girl reaching for a slice of the delicious chorizo pizza shown on her TV screen, only to be sucked inside and transported via vortex to Planet Chorizo. The chorizo-fied planet is part smoky landscape, part meat jungle and inhabited with a number of glamorously intergalactic aliens. Gen-Z are regarded as the the most experimental flavour generation, constantly seeking bigger and bolder food experiences. Chorizo – a trending food of 2022 - was therefore the perfect new ingredient to follow on from the successful Cheddar and Fresh Soul ranges, and further strengthens Papa Johns’ Better Ingredients. Better Pizza commitment to recipe innovation and food superiority.
Client: Jo Blundell, Lawrence Felice Related
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