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Watches of Switzerland: The Journey
This year is a special one for Watches of Switzerland Australia – it marks 25 years since the family-owned luxury watch retailer opened its doors. To celebrate this truly special moment in time, a brand campaign via Moonsail, titled ‘The Journey’, has been rolled out nationally. The emotive campaign, created by Moonsail and brought to life by Beautiful Pictures and Envelope, focusses on the journey of a man devoted to extraordinary timepieces, from his childhood through to adulthood – the 90s through to now - and the passing on of this passion through generations. Each of his significant life milestones is rewarded with a truly outstanding timepiece of the relevant era. The viewer is then prompted to begin their own extraordinary journey. Each piece featured in the film is available front and centre at the e-commerce level, along with the featured watch box, hand-crafted in Italy specifically for WoS and exclusively available to the most VIP of clients who have been there along their 25 year journey.
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