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Ambient
Kuling: The Mud Runway
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Fashion weeks all over the world have long been criticized for unhealthy beauty standards and unsustainable events. In connection to Stockholm Fashion Week in September, a project named The Mud Runway was therefore arranged – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be. Every year, over 40 different fashion weeks take place around the world. With its focus on art, beauty and glamour it has, however, been criticized from time to time. Among other things for unhealthy beauty standards, elitist structures and unsustainable events. In connection to Stockholm Fashion Week in September, The Mud Runway was therefore created – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.
Viktoria Disenvall, Marketing Consultant |
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