PSA: False Dilemmas

Do we ever "Hit Pause" when we browse online to question what we see and what we hear? We created a series of films for YouTube that urge viewers to detect misinformation and encourage critical thinking. Produced by Nomint, in collaboration with the team at YouTube Creative Studio, and directed, designed and animated by our super talented directors Device, we created a series of public service announcement videos that will run as part of YouTube's Media Literacy Campaign. The videos will drive YouTube's users to the company's newly created Hit Pause Channel, so we can all learn what YouTube is doing to combat misinfo. "Emotional Language", "False Dilemma", "Cherry Picking" are only some of the misinformation tactics that YouTube detects, and each video we created calls out a specific tactic that viewers should be aware of. We used wacky characters and animations to grab the viewer's attention, and take them aboard a freight train of insanity, as each manipulating situation gets worse and worse, until we finally hit our moment of PAUSE, where we then offer a solution to remedy the problem.