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Outdoor

Furphy: Ball Cap


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We all love watching the footy whilst drinking a beer. So, Furphy crafted the ‘Ball Cap’ - the perfect visual combination of the iconic AFL football (Australian Football League) and one of Furphy’s bottle caps bent in half (something that Aussies often do to their bottle caps while watching a tense game of football). The visual also weaved their iconic brand sign off into a headline: 'Here's to an Unbelievable Grand Final.’

The Ball Cap featured in both OOH as well as a full-bleed press ad across the country in the lead up to the Grand Final.
Credits Other credits

Client: Lion

Media: UM

Production: Limehouse x TKB

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