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Dove enters the world of gaming with the global launch of Real Virtual Beauty, a campaign by LOLA MullenLowe that challenges the representation of women in games, supported by allies … read moreacross the industry including Epic Games’ Unreal Engine’s education team and Women in Games. The campaign was inspired by a new research study from Dove, in association with Women in Games, showing that 60% of girls and 62% of women feel misrepresented in games, with over one third of young girls' self-esteem being negatively impacted by the current lack of diversity across avatar characters. Dove and LOLA MullenLowe created a series of avatars inspired by real women that portray a diverse mix of real beauty with each of them delivering a message to challenge why they are not being represented with the call to action, ‘Let’s make virtual beauty, real’. The launch of Real Virtual Beauty comes with a series of commitments and actions in partnership with Epic Games and Unreal Engine, like the Real Beauty in Games Training Programme that will help to broaden beauty representation and redefine how women and girls are symbolised in games. In parallel, Dove is equipping the next generation of creators and players with the tools to build self- esteem and body confidence through the launch of SuperU Story, the world’s first Roblox experience - in partnership with Toya. The campaign launched at the EGX gaming event in London and is supported by an outdoor and social targeted campaign.
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Global Senior Brand Manager, Dove Masterbrand Unilever: Alix Colin
Global Brand Manager, Dove MB Unilever: Amalie Thompson
Global Brand Director, Dove MB Unilever: Edoardo Briola
Global Brand Vice President, Dove MB Unilever: Leandro Barreto
Global Senior PR Manager, Dove MB Unilever: Sarah Potter
Global Senior Influence Manager, Dove MB Unilever: Lynsey Smith
Dove External Communications Beauty & Wellbeing PR and Influence Vice President, Dove MB Unilever: Firdaous ElHonsali
Global Dove, Executive Vice President Unilever: Alessandro Manfredi
Agency
Managing Director: Tom Elliston
Global Account Directors: Bárbara de la Plaza, Flora Bell.
Head of Production: Felipe Calviño
Planning: Juan Fernández
Production
3D modelling/Modelador 3D: José Alberto Müller.
Animation/Animación: Nicolás Requena.
3D Generalist/3D Generalista: Maxi Falcone.
Illustration + background / Ilustración y fondos: Lucas Panda
Composition/Composición: Pedro Maccarone
Art Director/Director de arte: Alvaro Ortega Bianchi
Still images producer + Back stage Argentina/Productor de Foto fija + Backstage Argentina.: José Bustos
Backstage+interviews Argentina/BS+entrevistas: Tadeo Reyes-Alejandro Bejarano.
Make-up/Maquillaje: Pato Vrdoljak
Still image photography/ Fotografía fija Argentina.: Ivanna Mazza.
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