Four Paws: Pets of War, 2

As millions of people have fled Ukraine to escape the destruction of war, they are not just leaving their homes but, in many cases, are forced to leave behind their four-legged family members. As a result, an estimated 1.2 million dogs have been orphaned in Ukraine. These dogs have unjustly fallen victim to human conflict. They need shelter, food, and medical attention. People all over the world want to lend a hand and support these pets, but they don’t know how to help so Ogilvy Health launched a campaign 'Pets of War' to help turn empathy into action. Ogilvy Health partnered with FOUR PAWS on an international campaign to raise awareness about the group's efforts to help these precious pets. The core visual illustrates a helping hand extended to a dog in Ukraine, telegraphing the idea that anyone can help pets orphaned by war from anywhere. We partnered with Four Paws to feature the visual in an international campaign aimed at gathering donations to send in veterinarians, food, water, and medical supplies to shelters in Ukraine. People can donate at petsofwar.org.