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Web Film
TOUCH Community Services: Alfie
Singaporean charity TOUCH Community Services has released a heartwarming film about the power of the human touch, produced by BBH Singapore. The ‘touching’ film is set in the future and tells the story of Alfie, a robot assistant, who learns about the human touch from the family and community it interacts with. Accompanied by an acoustic arrangement of the classic hit, Human, written by The Killers, the campaign film embodies TOUCH’s commitment to inspire hope and transform lives through the power of human connection, both in the present and the future. Directed by acclaimed director Roslee Yusof, the 30th anniversary film depicts a vision - that while the future advances new technology to improve lives, it will also be a future which will incorporate elements of TOUCH’s humanity and heart in serving the community.
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