Brother New Zealand: It just works - TVOD

Brother New Zealand launched its new brand platform 'It just works' via Wave Agency. The platform offers a fresh and honest take on tech-marketing led by a new tagline and campaigned with an artful TVC and a spread of straight-talking billboards across the country. In a bold move, the campaign highlights what their printers don't do, owning reliability and quality as its benefits, and pulling customers to the forefront. Messaging includes "It won't save lives", "It won't change the world" and "It won't make you a creative genius."