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Web Film

Jet Smart: The last feat of Quiñones


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With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quiñones". José Quiñones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill. A few months ago, new 10 soles bills began to circulate, in which José Quiñones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.The landing of Jet Smart was a success, and more than 17 thousand tickets were sold in hours; to not only remember the launch of the brand; but also to Quiñones, who is a great figure for Peru.
Credits Other credits

Planner: Paola Tealdo

Account Manager: Ivana Chavez

Example of accounts: Marcela Belli / Lucía Hartmann

Production by agency: Mónica Torres

Resp for the client: Taryn Meyer, Oriana San Martín, Victor Mejía

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