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Jet Smart: The last feat of QuiñonesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quiñones". José Quiñones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill. A few months ago, new 10 soles bills began to circulate, in which José Quiñones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.The landing of Jet Smart was a success, and more than 17 thousand tickets were sold in hours; to not only remember the launch of the brand; but also to Quiñones, who is a great figure for Peru.
Planner: Paola Tealdo |
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