In an ever-changing regulatory environment around gambling, TBWAParis’ film THE BALL OF YARN focuses on what has made WINAMAX such a success: it shows a straightforward view of … read moregambling but in a spectacular way. In a city that seems to be populated only
by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it. The film ends with the brand’s new signature "WINNING IS EVERYTHING". This film was influenced by various cinematographic references (Asian action films, US blockbusters...).
It features a song written and released in 1954 and first heard in the musical «The Pajama Game».
It was performed by many artists including the Johnston Brothers and brought back to life in Guy Ritchie’s cult film "Snatch". These posters also represent the immediacy of this visceral desire to win, by transporting the world of the film into illustrations.
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