TV ad: Goldfish: Mouse

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New Goldfish Mega Bites are big, flavourful crackers. Not tasteless units of digital information. In this quirky campaign, an artificial (but not so intelligent) spokesperson warns that Mega Bites are not to be confused with Megabytes.

Category Confectionery & snacks
Client Campbell Company of Canada
Agency Zulu Alpha Kilo
Production Merchant
Country Canada
Uploaded 7 October, 2022

Credits

Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Creative Director/ art director
Jacob Gawrysiak
Creative Director/ writer
George Ault
Account team
Alyssa Guttman
Account team
Cindy Nguyen

Other credits

Planning Team: Heather Segal, Shaunagh Farrelly

Client: Campbell Company of Canada

Clients: Mieka Burns, Paloma Bentes, Simon Truyens, Francesco Alfano, Nadia Giannantonio, Matei Birladeanu, Kyle Techner

Media Agency: Spark Foundry

Media Team: Christina Falconer, Doyeon Kim, Varun Oza, Tina Nguyen

PR Agency: Proof Strategies

In-store Agency: The Mars Agency

French Agency Partner: The French Shop

Producers: Heather Hyland, Ola Stolduska, Clare Dietrich, Houng Ngui

Production House: Merchant

Director: Jason Jeffrey

Post-Production Company: Darling Colour & VFX

Editor: Max Lawlor

Audio House: Berkeley Inc.

Mac Artist: Emmy Bairos, Jenny McCracken

Interactive Producer: Ece Inan, Ben Bentivegna

Interactive Production House: Metaverse Architects

Editor: Max Lawlor, Jessie Posthumus

Goldfish: Mouse

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Goldfish: Mouse

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