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Instituto Sou da Paz, a NGO founded in 1999 with the role of providing information on public security in Brazil, launched an impactful campaign created by the independent agency Tech … read moreand Soul. The piece acts as an alarm against the excessive weaponry of the Brazilian population, showing that a simple signature can transform a pen into an element as fatal as a gun. The current government has been responsible for approving rules and laws that encourage the arms of the Brazilian population – from a number close to 60,000 people with guns in 2019, when he became the nation´s president, there are now 1.3 million Brazilians with legal access to weapons, categorized as CAC (collector, marksman and hunter). The number of weapons in the hands of each of them is between six and thirty, with the right to 5,000 ammunition for each weapon – absurd numbers that are reflected in a scenario of intense public insecurity in the country. Instituto Sou da Paz is a Brazilian entity focused on public security that for over 20 years has been working with different methods to inhibit violence, creating public policies and helping to implement and distribute the best public policies for municipalities. It is one of the greatest expressions of the Estatuto do Desarmamento (Disarmament Statute), approved more than 20 years ago and now in the process of regulation, but already responsible for the scenario of high gun regulation in Brazil - something that may be falling apart in a country with more than 50,000 murder deaths a year. This scenario that has become similar to that of the United States, with gratuitous urban violence for futile reasons.
read less...Customer approval: Janaina Baladez, Izabelle Mundim
Editor: Flavio Waiteman, Ricardo Millani
RTV: Felipe Lopes, Queila Ribeiro
Attendance: Wilson Pereira, Caio Zagatti, Maria Cecília Freitas
Media: Ana Paula Ventura
Graphic Production: Rogerio Gonçalves
Developer: Luiz Cesar Leite
Direction: Wudd - Danilo Pontes e Leonardo Trintinalia
Assistant Director: Roberto Veiga e Maria Eduarda Vieira Felsmann
Executive Production Direction: Daniel Soro, Alexandre Chalabi e Natalia Souza
Executive Production: Ciça Bertoche e Larissa Luisi
Executive Production Assistant: Willian Sousa
Attendance: Regina Knapp, Roberta Frederico, Marília Raffaeli, Rafael Costa e Nara Chrysostomo
Production Coordinator: Mariana Guerra
Production Coordination Assistant: Marcia Frota
Production Director: Ricardo de Rezende Franco
Art Direction: Juan Manuel Maria Zavalla e Flora Yurie Manni Fujii
Head of Post: Rafael Bozzi
Post Project Manager: Ana Flavia Monteiro
Post Project Analyst: Hugo Ferriolli
Finalization: Victor Oliveira
Finishing Assistants: Junior Fernandes, Rafael Cereda e Ederson Lima
2D Concept: Victor Further
Motion: Ivan Franco
Colorist: Erick Moraes
VFX Producer: TRIBBO
VFX Creative Director: Bibinho Carvalho
VFX Supervisor / Senior Editor: Rodrigo Pina
Senior Composer/ VFX Supervisor: Sergio D’ Piazza
3D Lead Artist: Erick Buosi
3D Coordinator: Gabriel Leça
Post-Production Coordinators: Tato Carvalho e Rafael Flamínio
Motion Lead Artist: Fabiano Iwasita
T.I Manager: Lucas Pereira
T.I Manager Jr: Anderson Favaro
Conform: Fernando Diniz
Attendance: Carolina Barros
Sound Producer: Blood Audio
Musical Production: Otavio de Moraes
Sound Desing/ Finishing: Vitor Motter
Coordination: Camila Madio
Executive Production: Dani Monaco
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